Workshops


 

 

OCTOBER 2014 WORKSHOPS

MARKETING MATERIAL MUSTS

Tuesday, October 21, 2014 – Blue Cross Blue Shield Corporate Headquarters
2:30pm to 4:30pm | Check-in 2:00pm
$39 per person
 

You have a story to tell, mission to achieve and supporters to cultivate. Marketing materials are critical in the process of building relationships. From rack cards to note cards, there are some basic items that become essential in communication. Learn about digital, print and video tools that need to be in your arsenal. Get realistic guides on marketing material costs, “creative” production and securing nonprofit discounts.
REGISTRATION NOW OPEN!

TAKE THE TOUR

Tuesday, October 28, 2014 – MIM – Musical Instrument Museum
2:30pm to 4:30pm | Check-in 2:00pm
$39 per person
 

Engaging potential donors can start with a tour of your nonprofit. What does it take to captivate interest? How do you bring the community to you? What is the correct time of day, length and pace of a tour. Learn the tips and develop a strategy to developing engagement with your organization that will build long term bonds of support.
REGISTRATION NOW OPEN!


NOVEMBER 2014 WORKSHOPS

THIRD PARTY EVENTS

Tuesday, November 4, 2014 – Blue Cross Blue Shield Corporate Headquarters
2:30pm to 4:30pm | Check-in 2:00pm
$39 per person
 

How do you get organizations both for profit and nonprofit to support your mission with an event? From golf tournaments to drives, there are groups who want to organize and produce events with funds benefiting a nonprofit. Learn how to identify support organizations, determine aligned missions and what role your organization needs to play in order to achieve success.
REGISTRATION NOW OPEN!

WHAT CORPORATE SPONSORS WANT

Tuesday, November 18, 2014 – Blue Cross Blue Shield Corporate Headquarters
2:30pm to 4:30pm | Check-in 2:00pm
$39 per person
 

You are ready to make the big ask! Your mission is clear and your community service is critical. There is no way a corporate partner is going to say, “No!” Before you make your pitch, understand what corporate partners need to say, “Yes!” Understand ROI needs, community partnership structures and how to develop longer term relationships.
REGISTRATION NOW OPEN!


DECEMBER 2014 WORKSHOPS

INTRO TO SOCIAL MEDIA STRATEGIES

Tuesday, December 10, 2014 – MIM – Musical Instrument Museum
9:30am to 11:30am | Check-in 9:00am
$39 per person
 

Communicating with your donors and constituents can be maximized via social media. Where does your organization spend valuable resources updating and posting. More importantly, what is your content strategy? Learn how to assign value to the process, determine posting schedules and gain from your social media connections. This workshop will guide you to defining your messaging value and how can your organization leverage social media.  This workshop offers an over view of several social media options with a panel of social media experts working with nonprofits in Arizona.
REGISTRATION NOW OPEN!


WATCH FOR THESE ADDITIONAL WORKSHOPS!

READY FOR YOUR CLOSEUP

Never be afraid to go on camera with the media again. Learn how the process of speaking on camera, how to anticipate questions, mitigate confrontation and get the message out that you want. This workshop covers the process of how a reporter needs to file their story, materials you need to share and the two words that should never be used on camera.

EVENT PLANNING BY THE MONTH

A great event starts with a plan. Get a calendar of actions that will help your organization structure a successful and profitable event. Learn what it takes to organize and achieve an event with actual results and measurements. Leave this workshop with a model plan and Excel worksheet that keeps your team on track.

BOARD ENGAGEMENT

Is your board bored? Are you having problems getting your Board of Directors to participate? Learn strategies that involve your board so they are staying on mission, on point and serving the organization. What does it take to get board members to give support in a meaningful and impactful way? Get the tools to bring your board into full engagement that results in lasting commitments.

COMMUNICATION TOOLBOX

Learn the essential tools that every nonprofit needs to tell their story. Get the hammer and nails that will help build your organization brand with effective messaging. There is a lot of competition for attention. There are specific tools of the trade that should be a part of your everyday operations. Learn how to develop a branding usage guide, standards that protect your brand and be ready when the media calls.

NAMING RIGHTS

What’s in a name? It turns out there is plenty and it makes money. Learn how to determine your naming rights assets and inventory what you have to name. This sustainable approach to naming rights can be a logical path to supporting your operations. Get ideas on how to market naming rights, approach community partners and develop strategies that produce results for everyone.

FOUNDATION ROUNDTABLE

An insider’s view from prominent Arizona foundations. Learn what foundations are supporting, how they look for funding partnerships, measurements and reporting. Get an opportunity to hear first-hand what major foundations are interested in and how they view their role in the philanthropic community. Each attendee will have an opportunity to introduce themselves and their respective nonprofit.

APPEAL VIDEOS

It seems that most events use appeal videos that are designed to rally support and serve as a call to action. What are the best approaches to telling your story, what it should cost and how it can be used? Appeal videos can be used in a variety of ways and can be developed into one of your organizations best tools. Learn how to be evergreen and viral.

CRISIS MANAGEMENT & MEDIA

Mess Up. Fess Up. Dress Up. How does an organization get through bad press or worse? Learn how to recognize potential issues, prepare response strategies and manage the media process in duress. What are the tools your organization needs to survive and ultimately thrive through a media challenge?

SUCCESSION LEADERSHIP PLANNING

Successful organizations plan for the future and that includes leadership. How does your nonprofit move beyond founders especially as they age or evolve? There are methods for determining leadership structures in advance of change. Succession planning minimizes stress on an organization during change and allows for the mission to continue no matter who is in a leadership role.