Workshops

 

JANUARY 2015 WORKSHOPS

ANA Workshop #5

MARKETING MATERIAL MUSTS FOR NONPROFITS

 
DATE: Tuesday, January 27, 2015
TIME:  Check In   9:00am  |  Workshop   9:30am – 11:30am
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ  85021
COST: $39 per person
 

You have a story to tell, mission to achieve and supporters to cultivate.  Marketing materials are critical in the process of building relationships.  From rack cards to note cards, there are some basic items that become essential in communication.  Learn about digital, print and video tools that need to be in your arsenal.  Get realistic guides on marketing material costs, “creative” production and securing nonprofit discounts.  Learn how to prioritize your marketing tools and build a budget that allows you to have the best tools in your marketing toolbox.  This workshop is taught by Arizona Nonprofit Academy founder, Julia C. Patrick.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #6

STRUCTURING THE BEST BOARDS

 
DATE: Wednesday, January 28, 2015
TIME:  Check In   9:00am  |    Workshop   9:30am – 11:30am
LOCATION: Kyrene School District
8700 S. Kyrene Road, Tempe AZ  85284
COST: $39 per person
 

Putting together a well- functioning board of directors is at the center of a strong nonprofit.  But how do you actually accomplish this task?  Learn the difference between a show board and a working board.  Understand management tools such as board dues, attendance requirements, time commitments, insurance coverage, give or get policies and ethics rules.  Learn how to set goals for board members and put into practice strategies for managing expectations.  Best practices for nonprofit boards can often eliminate costly mistakes and misdirections.  Is your board structured for success?  Let expert panelists Vicki Scarfioti and Larry Lytle share their wisdom and best practices.

REGISTRATION NOW OPEN!

 

 

 

FEBRUARY 2015 WORKSHOPS

 

ANA Workshop #7

SECRETS BEHIND AN AMAZING AUCTION

 
DATE: Thursday, February 5, 2015
TIME:  Check In   9:00am  |   Workshop   9:30am – 11:30am
LOCATION: National Bank of Arizona Conference Center
6001 N 24th Street, Phoenix, AZ  85016
COST: $39 per person
 

Most events depend on an auction at some point.  From silent auctions that are run before your main event to live actions that are central to fundraising, the landscape of auctions are changing.  How critical is it to use a professional auctioneer?  What gets guests to raise their bidder paddles high and raise them often?  Learn how Fund-A-Need and Paddle Calls works.  Learn about the data management of your guests and how important it is to analyze the process of your auction.  Join Robyn Broshears, CEO of Auction and Events Solutions for an in-depth discussion that will have a major impact on the way your organization values the auction process.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #8

DESIGNING A MULTI-YEAR GIVING PROGRAM

 
DATE:  Thursday, February 12, 2015
TIME:  Check In   2:00pm  |   Workshop   2:30pm – 4:30pm
LOCATION: Arizona Small Business Association
4600 W. Washington, Suite 340, Phoenix, AZ 85034
COST: $39 per person
 

Are you tired of chasing checks every year?  Get on board with your own multi-year giving program.  Learn how to build a sustainable approach to raising money on a consistent basis with a broader foundation of support.  Strategies for developing your multi-year program include collateral, setting goals, building meaningful relationships and deeper commitments.  This workshop covers specific methods for structuring giving levels, assigning benefits and managing pledges.  Explore a funding model that can become a strong approach to sustainability so you can achieve your mission.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #9

EVENT PLANNING BY THE MONTH

 
DATE:  Tuesday, February 17, 2015
TIME:  Check In   9:00am  |    Workshop   9:30am – 11:30am
LOCATION: Burton Barr Central Library
1221 N. Central Avenue, Phoenix, AZ  85004
COST: $39 per person
 

A great event starts with a plan.  Get a calendar of actions that will help your organization structure a successful and profitable event.  Learn what it takes to organize and achieve an event with actual results and measurements.  Leave this workshop with a model plan and worksheet that keeps your team on track.  Get a handle on the steps your organization needs to take in order to achieve a successful event.  This workshop will also assist your nonprofit in developing a model that volunteers, event chairs and committees can follow each year so that you are not reinventing the process annually.  Corporate event planner and marketing consultant Dave O. Dodge will share his insider’s secrets that will get your event plans in action.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #10

SOCIAL MEDIA INSIDER:  LINKEDIN

 
DATE:  Thursday, February 19, 2015
TIME:  Check In   9:00am  |    Workshop   9:30am – 11:30am
LOCATION:  Musical Instrument Museum
4725 E. Mayo Boulevard, Phoenix, AZ 85050
COST: $39 per person
 

Many know this social media platform as the best way to keep tabs on professional acquaintances.  But did you know more nonprofits are using LinkedIn to communicate with donors, stakeholders and community partners?  Learn how you and your nonprofit and can benefit from using LinkedIn.  Get the details on LinkedIn endorsements and understand how the   Join social media experts as they discuss the best ways to use this tool to build social networks, market yourself, search for employment opportunities and even find talent for job openings.   Unlock the best tools for using LinkedIn to your advantage.  David Romako of Bright Brothers Strategy Group shares his expert advice on why you need to use LinkedIn and how to use one of social media’s fastest growing networks.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #11

HOW TO SECURE AND MANAGE NAMING RIGHTS

 
DATE:  Wednesday, February 25, 2015
TIME:  Check In   9:00am  |   Workshop   9:30am – 11:30am
LOCATION: Arizona Small Business Association
4600 W. Washington, Suite 340, Phoenix, AZ 85034
COST: $39 per person
 

What’s in a name?  It turns out there is plenty and it makes money.  Learn how to determine your naming rights assets and inventory what you have to name.  A sustainable approach to naming rights can be a logical path to supporting your operations.  Get ideas on how to market naming rights, approach community partners and develop strategies that produce results for everyone.  Learn about the legal issues that surround the naming rights process, including contracts, conditions and management.  Hugh Hallman, attorney and former Mayor of Tempe who has been involved in naming right campaigns will share his best advice.

REGISTRATION NOW OPEN!

 

MARCH 2015 WORKSHOPS

 

ANA Workshop #13

MANAGING COMMUNICATIONS IN A CRISIS

 
DATE: Wednesday, March 11, 2015
TIME:  Check In   9:00am  |   Workshop   9:30am – 11:30am
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ  85021
COST: $39 per person
 

Mess Up – Fess Up – Dress Up.  Is your nonprofit ready to take these steps?  How does an organization get through bad press or worse?  Learn how to recognize potential issues, prepare response strategies and manage the media process in duress.  What are the tools your organization needs to survive and ultimately thrive through a media challenge? Understand media briefings, delivering facts and overcoming obstacles that can often turn into negative storylines.  Learn how to turn your lemon into lemonade and end up gaining community support during challenging times.  Denise Resnik, CEO of DRA Communications and Co-Founder of SARRC will discuss the opportunities and challenges nonprofits face in a crisis.

REGISTRATION NOW OPEN!

 

 

ANA Workshop #15

SOCIAL MEDIA INSIDER:  PINTEREST

 
DATE: Thursday, March 19, 2015
TIME:  Check In   9:00am  |   Workshop  9:30am – 11:30am
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ  85021
COST: $39 per person
 

Pinterest is one of the most popular social media platforms used today and growing stronger by the day.  Yet how can the nonprofit sector take part of this connectivity?  Learn how your organization can reach more donors and cultivate new prospects with Pinterest.  Get the facts on Pins and Repins, as well as how your images can directly relate to cause marketing.  Pinterest, once the domain of women, is picking up a wide variety of fans daily.  Join David Romako of Bright Brothers Strategy Group for his insights into this social media platform that everyone is talking about.

REGISTRATION NOW OPEN!

 

APRIL 2015 WORKSHOPS

 

ANA Workshop #19

MANAGING MAJOR VOLUNTEER EFFORTS

 
DATE: Thursday, April 16, 2015
TIME:  Check In   2:00pm  |   Workshop   2:30pm – 4:30pm
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ  85021
COST: $39 per person
 

Corporate citizenship is becoming an essential part of corporate culture.  Large, national and international organizations with legions of employees often look for volunteer efforts.  How can your nonprofit recruit, manage and deploy a large scale volunteer project?  How do you manage expectations, oversight and at the same time, work with a large corporation to build a strong relationship. What about safety, liability and execution?  How can you leverage a major volunteer effort for maximum marketing and media value?   Learn from expert panelists Iain Hamp of Wells Fargo and Board Chair of the Phoenix Community Tool Bank with Lauren Keeler, Director of Community Engagement at Apollo Education Group.

REGISTRATION NOW OPEN!

 

MAY 2015 WORKSHOPS

 

ANA Workshop #23

HOW TO COMMUNICATE WITH DONORS

 
DATE:  Tuesday, May 12, 2015
TIME:  Check In   9:00am  |    Workshop   9:30am – 11:30am
LOCATION:  Musical Instrument Museum
4725 E. Mayo Boulevard, Phoenix, AZ 85050
COST: $39 per person
 

You have identified your donors and you have been adding them to your database.  But what do you do with the information?  Learn how to keep in touch with your donors, prospects and your own Leadership List.  Get the details on how to be engaging, but not over-bearing.  This workshop discusses email vs snail mail strategies.  Learn how to plan your connectivity, monitor engagement and clarify your communications.  Get specific ideas on how to demonstrate your gratitude and communicate a call to action.  Your story is waiting to be shared and your donors want to know about your success!  However, there is a fine line between over saturation and finding that perfect balance.  This workshop is taught by Arizona Nonprofit Founder, Julia C. Patrick.

REGISTRATION NOW OPEN!

 

JUNE 2015 WORKSHOPS

 

ANA Workshop #26

HOW TO LEASE SPACE FOR A NONPROFIT ORGANIZATION

DATE: Wednesday, June 3, 2015
TIME:  Check In   9:00am  |   Workshop   9:30am – 11:30am
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ  85021
COST: $39 per person
 

Most nonprofits start at a kitchen table with lots of passion.  When is it time to move towards office space, building site or service outlet?  Learn how to determine space needs, structure a lease or purchase real estate.  Get valuable details on financial requirements for a lease, including financial liabilities that might impact your decision. Can you buy a building, land or rent office space?  Learn from licensed real estate brokers about realistic time frames, costs and value of making this impactful decision.  Jeff Jennings, Broker and Suzanne Enright, Commercial Realtor share more than 50 years of combined knowledge and talent.

REGISTRATION NOW OPEN!

 

ANA Workshop #27

HOW TO WRITE A PRESS RELEASE

 
DATE: Tuesday, June 9, 2015
TIME:  Check In   9:00am  |    Workshop   9:30am – 11:30am
LOCATION:  Musical Instrument Museum
4725 E. Mayo Boulevard, Phoenix, AZ 85050
COST: $39 per person
 

Is the press release dead?   No, it has become more powerful than ever.  Learn how to connect with the media to promote your organization.  Develop a standardized process for telling your story.  What is the difference between a media alert, press release, pre-coverage and post-coverage?  Do you have B-roll? Learn how the media determines which story is filed and which story goes straight into the circular file!  Learn how to systemize your press releases for maximum results and impact.  This workshop is designed to assist development, marketing and communications staff in crafting press releases that communicate your mission to the media as well as stakeholders.  Learn how to start your own Leadership List which allows you to communicate with impactors as well.

REGISTRATION NOW OPEN!

 

ANA Workshop #29

MARKETING MATERIAL MUSTS FOR NONPROFITS

 
DATE: Tuesday, June 30, 2015
TIME:  Check In   9:00am  |  Workshop   9:30am – 11:30am
LOCATION: Arizona Small Business Association
4600 W. Washington, Suite 340, Phoenix, AZ 85034
COST: $39 per person

 

You have a story to tell, mission to achieve and supporters to cultivate.  Marketing materials are critical in the process of building relationships.  From rack cards to note cards, there are some basic items that become essential in communication.  Learn about digital, print and video tools that need to be in your arsenal.  Get realistic guides on marketing material costs, “creative” production and securing nonprofit discounts.  Learn how to prioritize your marketing tools and build a budget that allows you to have the best tools in your marketing toolbox.  This workshop is taught by Arizona Nonprofit Academy founder, Julia C. Patrick.

REGISTRATION NOW OPEN!