MARCH 2015 WORKSHOPS
ANA Workshop #13
MANAGING COMMUNICATIONS IN A CRISISDATE: Wednesday, March 11, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person
Mess Up – Fess Up – Dress Up. Is your nonprofit ready to take these steps? How does an organization get through bad press or worse? Learn how to recognize potential issues, prepare response strategies and manage the media process in duress. What are the tools your organization needs to survive and ultimately thrive through a media challenge? Understand media briefings, delivering facts and overcoming obstacles that can often turn into negative storylines. Learn how to turn your lemon into lemonade and end up gaining community support during challenging times. Denise Resnik, CEO of DRA Communications and Co-Founder of SARRC will discuss the opportunities and challenges nonprofits face in a crisis.REGISTRATION NOW OPEN!
ANA Workshop #15
SOCIAL MEDIA INSIDER: PINTERESTDATE: Thursday, March 19, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person
Pinterest is one of the most popular social media platforms used today and growing stronger by the day. Yet how can the nonprofit sector take part of this connectivity? Learn how your organization can reach more donors and cultivate new prospects with Pinterest. Get the facts on Pins and Repins, as well as how your images can directly relate to cause marketing. Pinterest, once the domain of women, is picking up a wide variety of fans daily. Join David Romako of Bright Brothers Strategy Group for his insights into this social media platform that everyone is talking about.REGISTRATION NOW OPEN!
ANA Workshop #16
LOOK WHO’S TALKING: HOW TO BE A SPOKESPERSONDATE: Wednesday, March 25, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: National Bank of Arizona Conference Center 6001 N 24th Street, Phoenix, AZ 85016 COST: $39 per person
For the good and the bad, there needs to be someone at your organization who can be a spokesperson. In front of the media, at a large social gathering or perhaps at a fundraiser, your spokesperson becomes a force for direct impact. But how does it work? Who gets up in front of the cameras and who is the persons talking. Get ready for your close-up and learn the tricks of the trade. Understand what words are best to use, how to deal with negativity and navigate through a challenging media interview. This workshop covers dressing for the camera, how to prepare and the processes that the best spokespeople use to tell their story.REGISTRATION NOW OPEN!
APRIL 2015 WORKSHOPS
ANA Workshop #17
SOCIAL MEDIA INSIDER: TWITTERDATE: Thursday, April 2, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Kyrene School District 8700 S. Kyrene Road, Tempe AZ 85284 COST: $39 per person
Don’t know the difference of a tweet or a hashtag? Then this workshop is a must. Learn how 140 characters can change the path of your organization. One of the most used social media platforms for instant communication, Twitter is an amazing tool for nonprofits. Learn how to schedule, post, retweet and hashtag your way into the microblogging world. Get real examples of nonprofit posts and learn what content is best. This workshop will cover how to set up an account, build a following and connect your organization to real time discussions that impact your nonprofit.REGISTRATION NOW OPEN!
ANA Workshop #18
ENGAGING YOUR BOARDDATE: Wednesday, April 8, 2015 TIME: Check In 2:00pm | Workshop 2:30pm – 4:30pm LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person
Is your board bored? Are you having problems getting your Board of Directors to participate? Learn strategies that involve your board so they are staying on mission, on point and serving the organization. What does it take to get board members to give support in a meaningful and impactful way? How can you get your board to get excited about the mission and share your story? Is your organization losing board members because they don’t feel successful about your mission? Get the tools to bring your board into full engagement that results in lasting commitments. Join veteran nonprofit CEO Donna Marino and Board Chair Larry Lytle as they discuss strategies for successful board engagement.REGISTRATION NOW OPEN!
ANA Workshop #19
MANAGING MAJOR VOLUNTEER EFFORTSDATE: Thursday, April 16, 2015 TIME: Check In 2:00pm | Workshop 2:30pm – 4:30pm LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person
Corporate citizenship is becoming an essential part of corporate culture. Large, national and international organizations with legions of employees often look for volunteer efforts. How can your nonprofit recruit, manage and deploy a large scale volunteer project? How do you manage expectations, oversight and at the same time, work with a large corporation to build a strong relationship. What about safety, liability and execution? How can you leverage a major volunteer effort for maximum marketing and media value? Learn from expert panelists Iain Hamp of Wells Fargo and Board Chair of the Phoenix Community Tool Bank with Lauren Keeler, Director of Community Engagement at Apollo Education Group.REGISTRATION NOW OPEN!
ANA Workshop #20
KEEPING A NONPROFIT STAFF HAPPY, HEALTHY AND PRODUCTIVEDATE: Tuesday, April 21, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Musical Instrument Museum 4725 E. Mayo Boulevard, Phoenix, AZ 85050 COST: $39 per person
Let’s face it, nonprofit staff often deal with tremendous stress. The result can be high turnover and that is an expensive problem for any organization. This workshop addresses strategies to keep NPO staff engaged, feeling appreciated and productive so they can deliver. Learn inexpensive ways to build teamwork, demonstrate gratitude and celebrate loyalty. Our expert HR panelists will discuss common issues that nonprofit human resource offices often deal with and offer strategies to keep teams working through the tough times.REGISTRATION NOW OPEN!
MAY 2015 WORKSHOPS
ANA Workshop #21
WHAT CORPORATE SPONSORS REALLY WANTDATE: Wednesday, April 29, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: National Bank of Arizona Conference Center 6001 N 24th Street, Phoenix, AZ 85016 COST: $39 per person
Understanding what corporate sponsors are looking for is key to developing long term relationships. Get the inside view to ROI, sponsorship exposure and partnership values. If you know what sponsors are seeking, then your relationships can be mutually beneficial and long lasting. What corporate partners are searching for might just surprise you. Keep your sponsorships relationships strong and committed. This is one of Arizona Nonprofit Academy’s most popular workshops featuring panelists from major organizations that are critical to funding nonprofits. Panelists include Katie Campana of Wells Fargo, Laura McBride of APS and RJ Muller of Cox Charities.REGISTRATION NOW OPEN!
ANA Workshop #22
SECRETS OF THE HEART BALLDATE: Wednesday, May 6, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: National Bank of Arizona Conference Center 6001 N 24th Street, Phoenix, AZ 85016 COST: $39 per person
Phoenix is home to one of the most successful black-tie social events in the nation. Since 1959, the Phoenix Heart Ball and its generous donors have raised more than $30 million to fight heart disease and stroke in our community. Each year the Heart Ball captivates the social scene and makes lots of money while doing it. So what is the secret to more than 50 years of Heart Ball success? How does the Heart Ball power house, with 90 women on its committee, operate and steward such a major impact in the fundraising community? Learn from three past Heart Ball Chairs and get their insight into the state’s most successful black-tie event year after year.REGISTRATION NOW OPEN!
ANA Workshop #23
HOW TO COMMUNICATE WITH DONORSDATE: Tuesday, May 12, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Musical Instrument Museum 4725 E. Mayo Boulevard, Phoenix, AZ 85050 COST: $39 per person
You have identified your donors and you have been adding them to your database. But what do you do with the information? Learn how to keep in touch with your donors, prospects and your own Leadership List. Get the details on how to be engaging, but not over-bearing. This workshop discusses email vs snail mail strategies. Learn how to plan your connectivity, monitor engagement and clarify your communications. Get specific ideas on how to demonstrate your gratitude and communicate a call to action. Your story is waiting to be shared and your donors want to know about your success! However, there is a fine line between over saturation and finding that perfect balance. This workshop is taught by Arizona Nonprofit Founder, Julia C. Patrick.REGISTRATION NOW OPEN!
ANA Workshop #25
DEVELOPING AND MANAGING AN INTERNSHIP PROGRAMDATE: Tuesday, May 26, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person
Internships are now part of the educational experience, with several university programs demanding student participation as a requirement for graduation. Before you get excited about free labor getting you coffee every morning and picking up dry cleaning, get the facts on how internship programs really work. Learn about managing expectations, assigning duties, costs associated with operating a program and how to give and receive value for the investment. From labor laws and stipends to setting standards and responsibilities, strong strategies and policies will make your internship program successful for everyone involved. Jen Rogers of Phoenix Chorale will discuss the development of her internship program which has become a nationally sought after position with students from across the nation competing for a position.REGISTRATION NOW OPEN!
JUNE 2015 WORKSHOPS
ANA Workshop #26
HOW TO LEASE SPACE FOR A NONPROFIT ORGANIZATIONDATE: Wednesday, June 3, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Blue Cross Blue Shield Administration Building 1 8220 N. 23rd Avenue, Phoenix, AZ 85021 COST: $39 per person Most nonprofits start at a kitchen table with lots of passion. When is it time to move towards office space, building site or service outlet? Learn how to determine space needs, structure a lease or purchase real estate. Get valuable details on financial requirements for a lease, including financial liabilities that might impact your decision. Can you buy a building, land or rent office space? Learn from licensed real estate brokers about realistic time frames, costs and value of making this impactful decision. Jeff Jennings, Broker and Suzanne Enright, Commercial Realtor share more than 50 years of combined knowledge and talent.
REGISTRATION NOW OPEN!
ANA Workshop #27
HOW TO WRITE A PRESS RELEASEDATE: Tuesday, June 9, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Musical Instrument Museum 4725 E. Mayo Boulevard, Phoenix, AZ 85050 COST: $39 per person
Is the press release dead? No, it has become more powerful than ever. Learn how to connect with the media to promote your organization. Develop a standardized process for telling your story. What is the difference between a media alert, press release, pre-coverage and post-coverage? Do you have B-roll? Learn how the media determines which story is filed and which story goes straight into the circular file! Learn how to systemize your press releases for maximum results and impact. This workshop is designed to assist development, marketing and communications staff in crafting press releases that communicate your mission to the media as well as stakeholders. Learn how to start your own Leadership List which allows you to communicate with impactors as well.REGISTRATION NOW OPEN!
ANA Workshop #28
HOW TO LAUNCH A MAJOR CAMPAIGNDATE: Thursday, June 18, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Arizona Small Business Association 4600 W. Washington, Suite 340, Phoenix, AZ 85034 COST: $39 per person Your board, staff and leadership are ready to launch a new campaign. You have set your sights on a new effort, a major achievement and this singular campaign will have tremendous impact on your nonprofit. But, are all your processes in place, have you set goals and put into place the milestones that need to be reached? Before you launch your major campaign learn how to structure this undertaking so that your results are in view. Get realistic approaches to time frames, managing tasks and setting goals. Learn from expert fundraiser and campaign strategist Rachel Oesterle. REGISTRATION NOW OPEN!
ANA Workshop #29
MARKETING MATERIAL MUSTS FOR NONPROFITSDATE: Tuesday, June 30, 2015 TIME: Check In 9:00am | Workshop 9:30am – 11:30am LOCATION: Arizona Small Business Association 4600 W. Washington, Suite 340, Phoenix, AZ 85034 COST: $39 per person
You have a story to tell, mission to achieve and supporters to cultivate. Marketing materials are critical in the process of building relationships. From rack cards to note cards, there are some basic items that become essential in communication. Learn about digital, print and video tools that need to be in your arsenal. Get realistic guides on marketing material costs, “creative” production and securing nonprofit discounts. Learn how to prioritize your marketing tools and build a budget that allows you to have the best tools in your marketing toolbox. This workshop is taught by Arizona Nonprofit Academy founder, Julia C. Patrick.REGISTRATION NOW OPEN!